The Rose Bowl Parade, also called the Tournament of Roses, is an iconic flower parade followed as a New Year tradition every year in Colorado Boulevard,  Pasadena, California. In the coming year 2023, the parade falls on January 2nd and 3rd because of the not-on-Sunday rule. The Rose Parade will be live-streamed by the US by several networks. For Roku users, the best source to watch the Rose Bowl Parade is the NBC channel.


To use the NBC channel on Roku, you require a pay-TV provider subscription to watch on Roku. And there is no specific price for the channel, as the fees of each satellite/cable provider differ. After getting a pay TV connection, activating and streaming Rose Bowl Parade is possible within the channel.

How to Access NBC Channel on Roku

Add NBC Channel on Roku Device

NBC Channel is available on the Roku Channel Store for free. To add it,

[1] Turn on your Roku device and open its Home menu.

[2] Select the Streaming Channels option.

Rose Bowl Parade on Roku
[3] Then scroll down to the Search channels option.

Search NBC Channel to watch Rose Bowl Parade
[4] Select the search bar, type NBC channel using the virtual keyboard, and search for it.

[5] From the search result, locate the app and enter its channel info page.

[6] Now click the Add Channel button and download the channel on your Roku.

[7] After downloading, select Go to Channel and launch NBC Channel on Roku.

Install NBC Channel from Roku Website

You can also install the NBC Channel using Roku’s Channel Store website without even turning on your Roku device with the same account credentials. To do so,

[1] Open your mobile/PC and launch its web browser.

[2] Visit the Roku Channel Store website and select the Sign-in option at the top right corner.

[3] Then log in with your Roku account credentials.

Sign in Roku
[4] After logging in, use the Search channel box and search for NBC Channel.

 [5] Choose the app from the search results and click the Add channel button on the website.

[6] After a few seconds, the channel will be added to your Roku account.

Note: It will take 24 hours for the channel added through the Roku website to reflect on your Roku device. However, you shall get the channel immediately upon updating your Roku device.

How to Activate NBC Channel on Roku

After adding the NBC Channel to your Roku, we shall proceed to the activation process to stream Rose Bowl Parade on the channel.

[1] Open the NBC channel on your Roku TV.

[2] An Activation Code will display on the screen; Note it down.

If you can’t see the code, click on the Sign in button to generate a code.

[3] Now open any device’s browser and go to the NBC activation website.

[4] Enter the noted Activation Code on the website and click the Continue button.

Enter Activation Code to  stream Rose Bowl Parade
[5] Then sign in with your pay-TV provider credentials.

[6] After signing in, the NBC channel’s content will automatically load on Roku.

You can now start enjoying the Rose Bowl Parade on Roku within the NBC channel.

Alternative Sources to Stream the Rose Bowl Parade

Apart from the official app, the NBC channel is also available on various streaming services. Subscribing to such platforms are also profitable as you’ll get plentiful other channels and user-oriented features for a single price. Some popular streaming services with NBC channels are listed below.

DirecTV Stream

DirecTV Stream is a popular streaming service that offers you more than 150+ TV channels. NBC is also included in its channel lineup with the Entertainment package, so you can stream the Rose Bowl Parade event live, along with lots of blockbuster moviesoriginal series, and more.

DirecTV Stream
Subscription PlanEntertainment
Subscription Price $69.99/month
Free Trial5 days
No of Channels75+
Other ChannelsHBO Max, OWN, National Geographic
Cloud DVRUnlimited
Simultaneous Streams20 devices

Sling TV

Sling TV is the most affordable platform on Roku to watch Rose Bowl Parade on NBC. It has an interesting collection of channels at a very lower cost compared to its competitors. The channel is available in Sling’s Blue package. You can almost customize your subscription by getting add-on packages with the Sling TV base plans.

Sling TV
Subscription PlanSling Blue
Subscription Price $40/month 
Free TrialNA
No of Channels41
Other ChannelsA&E, AMC, BBC America
Cloud DVR50 hours
Simultaneous Streams3 devices


Hulu is a sought-after platform offering its service in the United States and some parts of Japan. It streams the latest movies, TV shows, Hulu Originals, and regular channels. It offers three types of subscription plans. NBC channel is available within its Hulu + Live TV plan. With this plan, you can record and store Live TV shows for up to nine months. Thus, you shall stream the Rose Bowl Parade event with ease.

Subscription PlanHulu + Live TV
Subscription Cost$69.99 per month
Free TrialNo Free Trial
No. of Channels75+
Other ChannelsMTV, OWN, TBS, TNT
Cloud DVRUnlimited
Simultaneous Streams2 Users

Apart from NBC, you can get live streaming of the Rose Bowl Parade on the ABC channel and KTLA+, and the event’s recorded streaming on the Peacock channel on Roku.


Which pay-TV provider offers the NBC channel?

DIRECTV, Spectrum, Xfinity, Verizon, Cox, Optimum, WOW, and RCN are the pay-TV providers carrying the NBC channel on their service.