Key Takeaway

  • Access iTunes on Roku through Apple TV.
  • Add Apple TV: Launch Roku Home >> Streaming Channels >> Scanning Channels >> Search Apple TV >> Add Channel.
  • Activate Apple TV: Launch Apple TV >> Select Settings >> choose Accounts >> select Sign In >> click Sign In On This TV >> Note the activation code >> Go to Activation Website >> Enter Code >> Select Continue >> Start streaming.

iTunes is a platform that integrates a media player, a library, and a tool for managing mobile devices. With this client app for the iTunes Store, digital content for PCs is available for purchase. Also, users can play, download, and organize the content on the computers. On the Roku platform, iTunes doesn’t have a stand-alone app.


There is no separate pricing for iTunes. You can buy a subscription to Apple TV and Apple Music to access the content.

How to Access iTunes on Roku

With the absence of the native iTunes app in the Channel Store, users might be disappointed. However, users can use the Apple TV app as an effective replacement. To install the Apple TV, users can choose either of these two methods.

Add Apple TV on Roku Device

The simplest method to adopt to access Apple TV is by installing its native app from the Roku Channel Store.

1. Launch the Roku home screen and select the Streaming Channels option.

Select Streaming Channels

2. Navigate to the Search Channels option and select it.

Select Search Channels

3. Further, enter Apple TV on the search bar and look for the app.

4. Pick up the Apple TV app icon and click on the Add Channel button.

5 . Once the Apple TV channel is added, select the OK button from the prompt.

7. After that, choose the Go to Channel option to launch the Apple TV channel.

Install Apple TV From Roku Website

To get the Apple TV app on Roku, users can use the official Roku Channel Store on a web browser.

1. First, power up your computer and open any internet browser.

2. Go to visit the official website of Roku Channel Store website.

Visit Roku Channel Store

3. Next, select the Sign-in button and enter the Roku account details in the respective fields.

Sign in to Roku account

4. After entering the account details, select the Submit button.

5. Type in Apple TV on the search bar and browse for it.

6. Select the Apple TV app icon as it appears among the search results.

7. Further, select Add Channel button on the Roku website.

Select Add Channels to install Apple TV

8. With that, Roku users can access Apple TV on their devices.

How to Sign In to Apple TV on Roku

After installing Apple TV, users need to sign in to their account in the app.

1. Open the Apple TV app from the home screen and select the Settings option.

2. From the menu, choose the Accounts option.

3. From the Accounts section, select the Sign In option.

4. Click Sign In On This TV to get the activation code for Apple TV.

5. Note the activation code and visit the Activation website on a browser.

6. Enter the activation code and click on the Continue button.

Enter the Activation Code

7. Also, sign in with your Apple TV Plus account to activate the app on Roku.

Apple TV on Roku

Alternative Method to Access iTunes on Roku

Apart from getting Apple TV to stream content from iTunes, users can get the following services.

Roku Media Player

The Roku Media Player is a TV channel app that users can download from the Channel Store. The app comes pre-installed on most versions of Roku devices. Users can access their personal files, including music files, video files, and photos, with the media player.

iTunes on Roku with Roku Media Player
Supported Media ServersPlex
Windows Media Player
Supported MediaMusic files, photos, and videos
Image FormatsJPG, PNG, GIF
Video FormatsH.264/AVC (.MKV, .MP4, .MOV)
Audio FormatsAAC (.MKV, .MP4, .MOV); MP3(.MP3, .MKV); FLAC (.FLAC, .MKV), PCM (.WAV, .MKV, .MP4, .MOV), AC3/EAC3 (.MKV,.MP4. .MOV, .AC3), DTS (.MKV, .MP4, .MOV,.DTS), ALAC (.MKV, .MP4, .MOV, .M4A), Vorbis (.OGG,.MKV,.WEBM)
PlaylistsM3U, .M3U8, .PLS

Movies Anywhere

Movies Anywhere is a very helpful software that gathers all of your favorite movies that you’ve purchased in one location. Users may easily retrieve their purchases, including those from iTunes, with the app.

iTunes on Roku with Movies Anywhere
Supported ServicesApple TV, Prime Video, Google Play, DirecTV, Xfinity, Verizon, VUDU, and Microsoft Movies and TV
Streaming Quality4K UHD, HDR, and Dolby Vision

Frequently Asked Questions

How to stream iTunes Music on Roku?

Users can stream iTunes Music on Roku with the Apple Music app in the Channel Store.