The Cowboy Channel is a 24-hour television network dedicated to western sports and the western lifestyle. The programs of the channel include ProRodeo, bull riding, roping, reining, barrel racing, and other western sports genres, along with western fashion and music. Luckily the channel is available for Roku devices to watch sports content.


The Cowboy Channel offers two types of subscription plans. The following are the plans of Cowboy Channel, along with its price and duration.

  • Monthly Plan – $9.99/month (Cancel anytime)
  • Annual Plan – $99.99/year (Save 25% over Monthly Plan)

Tip: By subscribing annually to the Cowboy Channel Plus, you can get free access to National Finals Rodeo.

How to Signup for Cowboy Channel

You can access the content within the channel only after subscribing to it. To subscribe,

[1]Visit the official website of The Cowboy Channel Plus from the browser of any device.

The Cowboy Channel Plus website

[2] Click on the Packages option at the top of the Home page.

The Cowboy Channel Plus Packages

[3] Check out the available plans and choose anything of your choice and sign up with the required details.

[4] Then, proceed with entering your card details and subscribing to your selected package on the payments page.

[5] After a successful payment, you’ll receive The Cowboy Channel Plus account credentials through email.

How to Access The Cowboy Channel on Roku

You can add The Cowboy Channel Plus on Roku in two ways. They are

Adding Cowboy Channel Plus on the Roku device

The Cowboy Channel is available on Roku as The Cowboy Channel Plus. You can install the app from the Roku Channel Store.

[1] Turn on your Roku device.

[2] From the Home menu, go to the Streaming Channels option.

Streaming Channels

[3] Scroll down to the Search Channels option and search for The Cowboy Channel Plus using the virtual keyboard.

Search Channels

[4] Once you locate the channel on the search results, enter its info page and click the Add Channel option.

[5] Now, the channel will start installing on your Roku device.

[6] After installation gets over, click Go to Channel option and launch it.

Installing The Cowboy Channel Plus from Roku Website

You can add any channel to your Roku through the Roku Channel store website on your PC. To do so,

[1] Turn on your PC and launch its browser.

[2] Visit the Roku Channel store website.

Roku Channel Store website

[3] Click the Sign in option in the top right corner and log in to your Roku account.

Sign in to Roku account

[4] Click the Search channels box and type The Cowboy Channel Plus.

Search Channels

[5] Locate The Cowboy Channel Plus from the search results and click the Add Channel button on the channel info page.

The Cowboy Channel Plus channel

[6] Now the channel will be added to your Roku device.

Note: It will take at least 24 hours for the channel added through the Roku website to reflect on your Roku device. To add it immediately, update Roku.

How to Sign in to Cowboy Channel Plus on Roku

After adding the Cowboy Channel Plus to your Roku device, we can start streaming it after completing the following steps,

[1] Launch The Cowboy Channel Plus on Roku.

[2] Click the Log in option and sign in with your account credentials.

 [3] Now you and select any event from suggestions or categories on the home page or search for any content and stream it on Roku.

The Cowboy Channel Plus channel on Roku

Alternative Method to Watch The Cowboy Channel Plus

The Cowboy Channel+ is also available on certain streaming platforms. Subscribing to such streaming platforms is profitable as they provide hundreds of TV channels, thousands of on-demand content, and many impressive features with various plans. The best streaming platforms to watch The Cowboy Channel Plus on Roku are listed below.

Sling TV

If you want to watch NFR on The Cowboy Channel at an affordable price, then pick Sling TV. Sling TV provides both channels when you add the Heartland Extra channel pack ($6/ month) to the Sling Blue or Sling Orange‘s base plan. Moreover, you can get a $20 discount for the first month if you sign up for a new one. There is also a combined package, Sling Orange + Blue, for $55.

Sling TV
Subscription PlanSling Orange/ Sling Blue
Subscription Price$40/month each
Free TrialNo free trial
No of Channels30 channels
Other ChannelsESPN, TBS, TNT
Cloud DVR50 hours of Cloud DVR
Simultaneous Streams3 users

DirecTV Stream

DirecTV Stream is a popular streaming service with many popular live TV and on-demand content. It carries The Cowboy Channel within its Entertainment channel plan and 65+ channels. You can even record your favorite programs with unlimited cloud DVR storage. 

DirecTV Stream
Subscription PlanEntertainment
Subscription Price $69.99/month 
Free Trial5 days
No of Channels65
Other ChannelsCBS Live, HBO Max, ABC
Cloud DVRUnlimited
Simultaneous Streams3 devices


(1) Is there any alternate way to watch The Cowboy Channel on Roku

You can also watch The Cowboy Channel on Roku by getting a connection from satellite/cable providers such as Altice, Charter Spectrum, DISH, DIRECTV, AT&T U-Verse, Cox, Comcast, Mediacom, and Verizon FIOS TV. Apart from these top providers, many local rural cable systems also carry The Cowboy Channel.